JB Mack: How the BleeqUp Ranger Turns Every Ride into a Shareable Story

From Commutes to Capturing Coastlines: How JB Mack Rides with Sound, Sight, and Story.

JB Mack wasn’t always a cyclist. In 2006, he decided to make a change. Starting at over 300 pounds, he began a transformative journey—four miles a day that turned into a passion, then a compulsion. Today, cycling is not just exercise; it’s part of who he is. Through spin classes and long rides along ocean bays and forest trails, he’s kept the weight off and his spirit high.

But JB isn’t just riding for himself. He’s riding with a purpose—to capture, share, and connect.

The All-in-One Companion on the Trail

For JB, the BleeqUp Ranger isn’t just another piece of gear. It’s the best product for his rides, combining protection, music, and GoPro-like video in one simple and elegant package. Before Ranger, he used a GoPro mounted on his helmet and separate earbuds. Now, he enjoys an integrated experience—listening to crisp, high-quality audio while effortlessly capturing footage of lighthouses, ocean views, and spontaneous trail encounters.

“It gives you everything you want for rides without buying glasses, earbuds, and a camera,” he says. “And it’s less expensive, too.”

Creating Connections Through Video

One of JB’s most memorable moments with Ranger happened at the end of a trail, when he met a group of riders he didn’t know. He showed them clips—scenes of them riding, passing each other, shifting scenery—all captured effortlessly through the glasses. They were in awe. What started as a tech demo turned into a rich conversation about cycling, and he gladly pointed them to the BleeqUp website.

He’s also used Ranger in more urgent scenarios, like recording a pickup truck turning dangerously close—a moment he’s shared widely as a kind of “dash cam for cyclists.”

A Recent Ride: Ocean Parkway Adventure

In a recent video, JB took Ranger along Long Island's Ocean Parkway, with bays to the north of the trail and the Atlantic Ocean to the south. The footage captures everything from dealing with some geese and returning the favor to a cyclist needing help, all while listening to some good tunes and capturing moments seamlessly with the Ranger.

More Than a Camera—A Memory-Keeper

As JB puts it, Ranger helps “create memories of a ride that otherwise might only be in your own memory or forgotten.” Whether he’s riding along coastal roads with boats and jet skis in the frame or simply enjoying the rhythm of the trail, having video and sound from the ride lets him relive and share those moments in a way that feels authentic and effortless.

He’s even sparked interest beyond the cycling world—a friend who works in geographic information systems suggested Ranger could be used as a tool for capturing road surface data.

Looking Ahead: Voice, Vision, and the Ride

JB is excited about the potential of AI voice interaction and subtitle displays—features he believes could make the glasses even more intuitive and useful. He imagines saying, “Hey Google, what song is this?” without reaching for his phone, or getting subtle turn-by-turn cues right in the lens.

For now, he’s content knowing he has a device that does it all: protects his eyes, plays his music, and captures the story of the ride—all without weighing him down.

A Final Word from JB

“I was selling these to ride friends before I even had the beta test in my hands.”

That’s how much he believes in the product. For JB Mack, BleeqUp Ranger isn’t just smart glasses—it’s a riding partner that sees what he sees, hears what he hears, and helps him share the journey with the world.