Long Beach, California — June 2026
We just got back from AWE USA 2026 — the world's #1 XR + AI event — and it was four packed days alongside 5,000+ builders and 250+ exhibitors in Long Beach, California.
This year's theme set the tone: "I, Spatial — Humans Empowered by Spatial AI." The bet across the floor was that computing is leaving the screen in your hand and moving into the world around you, with AI working quietly in the background. That's exactly the future BleeqUp is building for.
Why a cycling-glasses company belongs at an XR show
Most AWE headlines go to headsets and robots — so what were a pair of sunglasses doing there? Because the smartest wearable isn't the one with the biggest display. It's the one you actually wear all day.
Cyclists and outdoor athletes don't want a headset on a mountain descent. They want gear that disappears, captures the moment, and gets out of the way. The BleeqUp Ranger is our answer: a 4-in-1 pair of AI sports camera glasses — POV action camera, open-ear audio, walkie-talkie, and premium ZEISS shades — in a ~50-gram frame, with onboard AI that auto-edits your ride into a shareable highlight reel.
BleeqUp brings spatial AI outdoors, where it's hardest to get right: stabilizing a bumpy descent, finding the best seconds of a three-hour ride, tuning audio to wind speed so you still hear your navigation at speed. That's the niche we own — AI that works for sport.
The community showed up
More than 109,000 athletes across 32 countries have already taken on BleeqUp's 180-minute Strava challenge. To everyone who stopped by, tried the Ranger, and told us what they want next — thank you. You're why we build.
What's next
The wearable future is spatial, ambient, and AI-driven — and it doesn't have to mean a headset.
👉 Shop the Ranger at bleequp.com and follow us for POV footage straight from the community.
See you on the road — and at AWE USA 2027.
